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Y/Project

Y/Project is an avant-garde fashion brand renowned for its innovative and eclectic designs that push the boundaries of conventional fashion. Founded in 2010 by Yohan Serfaty and later revitalized under the creative direction of Glenn Martens, Y/Project has carved out a unique niche in the fashion industry, blending streetwear sensibilities with high fashion aesthetics.

Under Glenn Martens' leadership since 2013, the brand has become synonymous with bold experimentation and a distinct, irreverent style. Martens' architectural background influences the brand's approach, resulting in garments that challenge traditional silhouettes and embrace a sense of playful deconstruction. This creative vision has garnered Y/Project critical acclaim and a loyal following among fashion enthusiasts who appreciate its daring and unconventional approach.

Y/Project has engaged in several high-profile collaborations that have showcased its innovative spirit and versatility. Collabs with Canada Goose, Diesel, Jean Paul Gaultier etc have allowed Y/Project to extend its reach and experiment with new materials, silhouettes, and styles, further establishing the brand as a leader in the fashion industry.

Acronym

Founded in 1994 in Munich by Errolson Hugh and Michaela Sachenbacher, ACRONYM® began as an independent design agency dedicated to fusing style with technology in functional apparel. The brand quickly gained recognition for its innovative and versatile designs, which typically feature a monochromatic palette. 

Functionality has always been at the core of ACRONYM®'s philosophy. This focus attracted Nike, which enlisted Errolson Hugh to revamp its ACG (All Conditions Gear) line with an emphasis on urban utility garments. Furthermore, Hugh spearheaded the "SHADOW PROJECT" in collaboration with Stone Island, merging ACRONYM®'s avant-garde design and advanced fabric technologies with Stone Island’s legacy in performance-driven sportswear. This partnership aimed to expand the limits of functionality and style.

ACRONYM® is renowned for its meticulous selection of premium materials and innovative features, such as magnetic collar stays, hidden storage compartments, and jacket slings. These elements have set new standards in garment construction and foresight, earning ACRONYM® a dedicated global following among those who prioritize functionality in their fashion choices.

Inès & Maréchal

The house Inès&Maréchal, known for its luxurious designer furs "made in Paris", blows up the conventional idea of fur clothing. For the brand stylists, fur is not only a social status symbol but a very unique and flexible material for creation of the most unexpected shapes.

Inès&Maréchal embodies an ultra-modern approach of noble materials such as fur, leather or sheepskin. These initially bulky and static materials acquire, in the hands of designers, fluidity and graphism which build the silhouette of the garment. "Everything in fashion is a matter of proportions", says Inès Maréchal.

The designer is constantly experimenting with materials and forms: she combines fur sleeves with leather for a slender silhouette, looks for new ideas for linings and finishing, adds to her collections some unusual for furrier pieces like sheepskin capes, fur scarves, leather leggings and jackets, even handbags. These bold experiments have become one of the most recognizable codes of the brand.

The house Inès&Maréchal was born in 2000 in the creative union of Inès and Alain Maréchal, a recognized Parisian furrier. Since the mid 1970s, Alain Maréchal Studio has been producing fur lines for fashion houses such as Dior, Saint Laurent and Lanvin. Each garment from Inès&Maréchal is made in accordance with the French craftsmanship tradition which emphasizes the manual labor.

The constant search of new top quality furs subject to the most innovative treatments is a matter of paramount importance. Four times per year, Alain Maréchal goes to the main fur auctions in Copenhagen, Helsinki and other cities to select the best raw materials.

The Inès&Maréchal collections are designed for a demanding and dynamic audience looking not only for luxurious but also for surprising clothes. 

Today these collections are sold in the best shops of world fashion capitals, including TSUM in Moscow, Babochka in Saint-Petersburg, Boon The Shop, Corso Como, Tom Greyhound in Seoul, Baycrew’s in Tokyo, Antonia, Il Duomo in Milan, Boutique Ludivine in New-York, Vitkac in Warsaw, etc.

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