Maharishi, founded by Hardy Blechman in 1994, is a British fashion brand renowned for its blend of utilitarian design and sustainable practices. Inspired by military wear and driven by a vision of peace and environmental consciousness, the brand's name means "great seer" in Sanskrit. Maharishi's early collections reimagined military surplus with a focus on craftsmanship and sustainable materials, including organic cotton, hemp, and recycled fibers. Signature pieces like camo prints and the iconic Snopants reflect the brand's commitment to high-quality, ethically produced clothing that merges contemporary fashion with diverse cultural influences.

Combining Eastern and Western aesthetics, Maharishi integrates elements of nature, spirituality, and pacifist principles into its designs. The brand emphasizes longevity and versatility, ensuring its clothing not only looks good but also stands the test of time. This sustainable approach is evident in every aspect of its production process, from material selection to meticulous craftsmanship, highlighting Maharishi's dedication to environmentally responsible fashion.

Collaborations with artists and brands like Nike, Reebok, Futura, and Jamie Hewlett have expanded Maharishi's creative reach. Despite its commercial success and high media profile, Maharishi has maintained its status as a privately-owned entity, preserving its core ethos and unique identity.

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