ACRONYM® was founded in 1994 by Errolson Hugh and Michaela Sachenbacher as an independent design agency, dedicated to merging style and technology in functional apparel. Based in Munich, the brand gained fame for its highly innovative and versatile designs, often embracing a monochromatic palette. Their marketing approach was minimal, letting their groundbreaking projects speak for themselves.
Functionality has always been at the core of ACRONYM®. Nike took notice of their expertise and appointed Errolson Hugh to redefine its ACG (All Conditions Gear) line, emphasizing urban utility garments. In partnership with Stone Island, Errolson Hugh led the visionary "SHADOW PROJECT" a groundbreaking exploration of avant-garde designs and advanced fabric technologies. The collaboration sought to push the boundaries of both functionality and style, creating a collection that combined the technical expertise of ACRONYM® with Stone Island's heritage in performance-driven sportswear.
ACRONYM® meticulously selected premium materials, incorporating magnetic collar stays, hidden storage compartments, and jacket slings, setting new standards for construction and foresight. Three decades of crafting high-quality pieces have earned ACRONYM® an international following of function-focused enthusiasts.
Despite the fierce competition, ACRONYM® distinguished itself by prioritizing quality over aggressive marketing. Their high-tech clothing not only exudes dystopian aesthetics but also provides wearers with practical functionality, equipping them to face unforeseen extreme situations.
ACRONYM® believes in empowering individuals through technical clothing. By blending Techwear advantages with elegant style, they offer an array of sizes and shapes, ensuring a perfect fit for diverse wearers. Their vision is to create garments that enhance personal abilities, enabling wearers to embrace technical clothing for extended periods.