Y/Project

Y/Project is an avant-garde fashion brand renowned for its innovative and eclectic designs that push the boundaries of conventional fashion. Founded in 2010 by Yohan Serfaty and later revitalized under the creative direction of Glenn Martens, Y/Project has carved out a unique niche in the fashion industry, blending streetwear sensibilities with high fashion aesthetics.

Under Glenn Martens' leadership since 2013, the brand has become synonymous with bold experimentation and a distinct, irreverent style. Martens' architectural background influences the brand's approach, resulting in garments that challenge traditional silhouettes and embrace a sense of playful deconstruction. This creative vision has garnered Y/Project critical acclaim and a loyal following among fashion enthusiasts who appreciate its daring and unconventional approach.

Y/Project has engaged in several high-profile collaborations that have showcased its innovative spirit and versatility. Collabs with Canada Goose, Diesel, Jean Paul Gaultier etc have allowed Y/Project to extend its reach and experiment with new materials, silhouettes, and styles, further establishing the brand as a leader in the fashion industry.