The Reebok brand has a rich and diverse history that dates back to its humble beginnings in 1895 when JW Foster and Sons was founded in Bolton. Originally specializing in the production of spiked shoes for golf and athletics, the brand evolved to become a pillar of the fashion and sports industry.

Over the decades, Reebok has become synonymous with performance and style, conquering the American market in the 1970s and 1980s with iconic products like the Pump. Although the brand faced challenges in the early 2000s, its acquisition by Adidas in 2005 marked a turning point, successfully repositioning it in the fitness and retro markets.

Today, Reebok continues to evolve with the launch of Reebok LTD, a new premium line perfected through Italian craftsmanship, embodying the brand’s commitment to redefining the space between sports and culture. The launch of Reebok LTD is accompanied by collaborations with contemporary designers such as Botter and Hed Mayner.