GR10K is an independent Italian brand founded by Anna Grassi. It grew out of the heritage of Alfredo Grassi S.p.A., a family company producing workwear and technical garments since 1925. Drawing on archives and advanced materials, GR10K creates pieces with utilitarian cuts, hidden pockets, and muted tones.

The brand’s aesthetic blends functionality with streetwear, using fire‑resistant fabrics, membranes, and upcycled stock combined with thoughtful design and a modern take on workwear. Today, GR10K continues to explore sustainable production, developing garments equally suited for urban life and extreme conditions, securing its place as one of Italy’s most intriguing emerging labels.