When you think streetwear, names like Supreme, Stüssy, or Aries often come to mind. But since January 2024, there’s a new brand to add to your rotation in the form of No Problemo, created by Aries co-founder Sofia Prantera. As a fresh, independent brand, No Problemo is shaking up the scene with its unique blend of high-quality materials, bold logos, and sci-fi aesthetics.
While Aries may have a reputation for pushing boundaries, No Problemo takes it up a notch with a modern “uniform” that spans basic tees, jersey, denim, workwear, knits, and accessories. The name speaks to a chilled, laid-back ethos that is notorious with current streetwear. While it’s relaxed in vibe, No Problemo is a brand driven to bring accessible luxury with a universal, gender-neutral appeal.
The brand sources its materials from European factories, ensuring sustainability and quality – another nod to Prantera's commitment to mindful fashion. So whether you’re hitting the skatepark, chilling with friends, or going out, No Problemo serves as a unique, stylish, and comfy option that bridges high fashion and everyday wear. In a world full of fast fashion, No Problemo stands out as a brand that values quality, longevity, and, above all, no stress.
The "No Problemo" brand, created by Aries, is available in prominent stores and boutiques worldwide. Some notable locations include Goodhood in London, SSENSE in Canada, The Room Barcelona in Spain, Dover Street Market (various global locations), and their own official online store, NoProblemo.world, which ships internationally.