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Aries is an innovative streetwear brand born in London in 2010, founded by Sofia Prantera and Fergus Purcell. Quickly gaining global recognition, the brand is celebrated for its bold approach to design, blurring the lines between street culture, high fashion, and contemporary art.

Under the guidance of its founders, Aries has become synonymous with craftsmanship and avant-garde style. Its collections feature unconventional prints, non-traditional silhouettes, and material experiments, ensuring each piece is unique and memorable. Aries collaborates actively with leading global brands such as New Balance, Vans, Stüssy, and others, enabling it to translate innovative ideas and creative concepts into reality. 

The philosophy of Aries revolves around exploring new forms of self-expression through clothing that inspires and provokes. The brand offers customers more than just apparel; it provides an opportunity to express individuality and boldness through every detail of its collections.

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